Internet Marketing for Real Estate Agents

Internet Marketing for Real Estate Agents

In today's highly charged and competitive real estate market, agents have to do more than getting licenses. They need to use all the skills and equipment they have. More and more online tactics are coming to the fore, as more and more people are using the Internet to find the next home and evaluate real estate investments. More and more, this is becoming more than just having a website, an effective Facebook business page, and a mediocre real estate blog.

You need a sharp strategy to find new prospects and great sales opportunities. Now it's time to market yourself online and reap the benefits of real estate internet marketing.

1. Responsive (Mobile-friendly) Web Design

As more people see online content with mobile devices like smartphones, you need to make sure that your web pages stand out on a smaller screen. Prospective homes are inherently visual and should look in the best light to attract prospects. Therefore, your own design should be liquid, eg your images and text should be seamlessly moved from a traditional desktop to a smaller machine.

Responsive device design will translate into more views, leads, and sales, as people will appreciate the accessibility of your website from multiple devices. For example, an interesting cover can add a rumor to your social media profile and mobile page.

You also want to make sure that you optimize your email for mobile marketing and follow best mobile email marketing practices.

2. Stay Connected with Local Market

Nowadays, using the power of an online real estate service can help you target a specific market. Both buyers (especially first buyers who are really tech-savvy) and sellers love researching home candidates in their spare time and will devote long hours to their search as needed.

Meet them where they spend a lot of time.

In the local market, people want real estate agents to produce details about demographic and environmental characteristics including:

� Schools and Playgrounds
� Shopping facilities
� Tariff and tax evaluation
� Housing Price Range
� Property Type

3. Build a Prospect List and Buyers Your E-mail

You may not turn visitors into overnight home buyers, but if you capture their contact information, you'll have a chance to impress as a real estate expert for a few weeks or months. E-mail real estate marketing can be an effective tool for open house invitations, monthly market updates, and offers useful tips to people in transition.

4. Push the Customer Review on a High Traffic Real Estate Site

When you successfully complete a housing transaction, it is important to use the positive relationships developed to build your reputation. In addition to saving your profile on the best home list network, invite your clients to submit a review of your work. Websites like and earn millions of views each month, and most of this traffic is targeted to residential professionals like you.

5. Use Great Pulling Pulling Images

The houses are meant to be showcased both from inside and outside, so use your real estate front-end funnel to show it in their best light. Adding useful links, because people can access the specific details of your registered home, or mobile app, or upcoming events. Cover photos highlighting one of your best properties can be very effective on sites like Twitter, Google+, and LinkedIn.

6. Answer Questions in the Real Estate Forum

Forums remain a popular and effective meeting point for buyers, sellers, and real estate agents. Answering some questions well can improve your reputation and encourage people to visit your social media profiles elsewhere. Finally, they may even want to meet you personally. Discipline yourself to use thirty (30) minutes every day (at most) to answer good questions and engage with potential clients.


The real estate success does not require you to be a computer expert. However, using the online tools you want can give you an edge over the local and national competition. Following the above suggestions will improve your profile and attract more serious and prosperous clients.

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